After years of brand-advising, we joined Smalls (2020) as PT Executive Creative Director & VP of Brand Strategy, which meant leading the charge in further defining and refining the brand visually, strategically, and in its messaging, as well as producing the brand’s first Out of Home campaign, introducing new product nomenclature, building its creative team, overseeing a site design overhaul, and more to come. Seen below is a 2021 OOH campaign promoting the COVID-19 vaccine.