A nine-month copywriting stint at Pattern Brands (2021) meant exposure to the best of the best of the formerly-Gin Lane crew, gaining learnings from the epic Emmett Shine and his supremely talented creative team. FG provided all copy as we re-launched patternbrands.com (new site including a new boutique of partner brands and newly acquired GIR), in addition to a TVC script and voiceover, and a whole bunch of emails. We also executed the brand’s first OOH Wheatpasting campaign (like, literally printed and arranged for the pasting. ‘Cause we do that, too).