We spent nine months with Material, auditing their site, developing brand and messaging strategy as well as tone of voice, and offering creative direction for a total brand re-vamp. In addition, we produced a soup-to-nuts launch of Material ceramics, producing photos, social strategy, and more; we concepted and introduced Material’s Homemade content series, selecting and interviewing the first two featured home chefs; we also provided copy and art direction for the new Material website.